Course Overview
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and
communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an
organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead
teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an
organisation’s marketing in addition to other duties.
Quick Facts
Course name: Diploma of Marketing and Communication
VET National Code: BSB50620
CRICOS Course Code: 110958H
Duration: 78 Weeks (including 24 Weeks holiday)
Tuition Fee: $18,000 per year.
Job Opportunities
- Public Relations Manager
- Media Planner
- Sales Manager
- Product Manager
- Marketing Manager
- Campaign Manager
- Marketing Coordinator
- Marketing Team Leader
Entry Requirements
Entry to this qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412
Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer
behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex
documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.
International Students
Completed equivalent to Australian Grade 12, and demonstrated English proficiency level as per below:
- All students must be over 18
- Achieved IELTS band 6 *(with no individual band below 5.5) or equivalent score in acceptable English Language Tests (PTE, TOEFL, or OET) Or Minimum test score IELTS 5 or equivalent with either 20 weeks ELICOS.
- Completion of Certificate IV or higher-level qualification in Australia in the last two years Or
- Achieved satisfactory score in English placement test as conducted by the College (Level 3 or higher in CSPA ACER LLN test will meet the requirements for this purpose)
*You must have completed the English language test within either:
- the 2 years before the date your visa application is lodged.
- the 2 years before a decision is made on your visa application if you did not provide evidence of the English language test at the time your application was lodged.
Please contact the College for further information
Assessments will be conducted through a combination of questioning, reports, presentations, role-plays and observations.
We offer everyone the opportunity to apply for Recognition of Prior Learning (RPL) at enrolment. Students may be granted credit or partial credit in recognition of skills and knowledge gained through work experience, life experience and/or prior training.
Upon successful completion of BSB50620 Diploma of Marketing and Communication, you may
pursue BSB60520 Advanced Diploma of Marketing and Communication.
CAC Sydney Campus – Level 1, 7 Hassall Street, Parramatta, NSW 2150
Course Structure
5 core units plus
7 elective units, of which:
- 3 elective units must be selected from Group A
- 2 elective units must be selected from Group B
for the remaining 2 elective units:
- up to 2 units may be selected from Groups A and B
| if not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course. |
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
The units delivered by CAC are as follows:
Unit Code and Unit Name
Core units
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
Elective Units
BSBMKG543 Plan and interpret market research
BSBMKG546 Develop social media engagement plans
BSBMKG550 Promote products and services to international markets
BSBOPS504 Manage business risk
BSBTEC404 Use digital technologies to collaborate in a work environment
BSBOPS501 Manage business resources.
BSBFIN501 Manage budgets and financial plans
CAC has relationships with Education Agents to recruit students on our behalf. For a full list of our approved Agents, please refer to the Our Agents page on our website.